Momentary Geek-Out. The Dark Knight ad campaign returns to form.
This comes via Rob Humanick, and while it certainly gets my fanboy juices flowing, it's still pretty hard to top those Joker-specific posters from a while ago (look here). But Heath Ledger's unfortunate, left-field death definitely stopped that marketing plan. How fitting is it that the new tagline is "Welcome to a world without rules"? I'm glad the print team, at least, is back to making this a supreme ad campaign (let's forget this hack-job and the worries it instills) because I have faith that this will be one pretty fucking awesome blockbuster with its questions about seriousness (what is the worth of seriousness and unseriousness? isn't unseriousness still a form of seriousness?), its abandonment of rules (think about how rules work, or don't, in The Prestige) and its Joker (RIP) and its mack trucks flipping over. I hope to see it in IMAX. I hope it knocks my socks off. Then again, I don't want to get too excited. It's not like Christopher Nolan knows how to shoot actions scenes like Gore Verbinski or Steven Spielberg. (Yup, I made that link.) --RWK [Cross posted on freeNIKES!]
5/4/2008 UPDATE: A new trailer premiered this weekend. You can view it right here. Heath Ledger was so cool...
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Thanks for the hat tip. I'm doing my best to actually read more of what other people are writing these days, and it's already paying off, methinks.
ReplyDeleteI think I can actually agree with your connecting Spielberg and Verbinski in the action department. I'm still wary on revisiting Dead Man's Chest, but I'm with you 100% on At World's End. The whole vortex battle is ridiculous (just as good as anything in the Indy movies) - I just don't get the vitriol against it.
It's funny: people are willing to go along with my defense of _AWE_, and even admire the first film for its relatively tidy resolutions, but it's pretty rare to find people who are willing to permit the thought, let alone agree, that _Dead Man's Chest_ may indeed be one of the great action films of all time. I need to write its defense, probably. But not right now... my thesis takes a lot of polishing this month.
ReplyDeleteIn any event: thanks for stopping by. I dig your new look for your blog. I'll read your _Speed Racer_ thoughts as soon as I see the fucker -- and write down my own. I'm still holding out hope (against hope) that it might be awesome.